“And we never fully understand our technology. We may understand the technical aspect of it, but we never fully understand the social implications of it. Lots of people point out that every technology is a double-edged sword; for every positive thing that it does, there’s a negative effect that it has. What we do is try to balance those. As designers, I think the role is to try to understand as much as possible about that, given the time, budget, and knowledge constraints that we have, in order to be able to make decisions to try to mitigate the negative aspects while amplifying the positive aspects of technology.” (David Bevans ~ Morgan Kaufmann Publishers)