Rule: verify the facts from three independent sources.
“People turn more often to digital content but don’t necessarily trust it. Why? One reason is that people judge the credibility of content by the credibility of its source. Let’s take a closer look at the role of source in perceived credibility.”
(Colleen Jones a.k.a. @leenjones ~ Contents Magazine)
“While the presence of many trust elements, aids, and cues throughout an ecommerce site contributes to customers’ perception of its trustworthiness, as UX designers, we can build greater trust by including and appropriately placing these identified trust elements on a site’s home page, as this article describes.”
(Shazeeye Kirmani a.k.a. @shazeeye ~ UXmatters)