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Cognitive overhead, or why your product isn’t as simple as you think

Designing for simplicity versus complexity is a zero-sum game.

“Put your user in the middle of your flow. Make them press an extra button, make them provide some inputs, let them be part of the service-providing, rather than a bystander to it. If they are part of the flow, they have a better vantage point to see what’s going on. Automation is great, but it’s a layer of cognitive complexity that should be used carefully.”

(David Lieb a.k.a. @dflieb ~ TechCrunch)