The more details you need from backstage processes and roles, the more you need blueprinting.
“A service blueprint is, in essence, an extension of a customer journey map. A customer journey map specifies all the interactions that a customer will have with an organization throughout their customer lifecycle – the service blueprint goes a bit deeper and looks at all the interactions both physical and digital that support those customer interactions and adds a little more detail to the mix.”
The Interaction Design Foundation ★
Our current educational system at large requires outside-in thinking. Service design and its deliverables is a little step. A different mindset is needed.
“In this article (…), we explore the transformative power of viewing higher education and the student experience through a service lens and explain and provide an example of how service blueprinting, a simple but powerful service design technique, can be used to transform student experiences in higher education. Throughout, the strategic role of technology in transforming student experiences is emphasized.”
(Mary Jo Bitner, Amy Ostrom, and Kevin Burkhard ~ EDUCAUSE)