All posts tagged
ROI

The ROI of content

ROI (‘return-on-investment’) is this weird bean counter concept addressing the question what do you buy, in atoms or in bits.

“The idea that content contributes to the bottom line is no longer a novel idea. I can’t really blame management for their skepticism; after all, what has been rather thin in public discourse about the benefits of content is the actual ROI.”

(Intentional Design Inc.)