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Your guide to online research and testing tools

A tool is just a tool, based upon a concept model which might not be true.

“The success of every business depends on how the business will meet their customers’ needs. To do that, it is important to optimize your offer, the website, and your selling methods so your customer is satisfied. The fields of online marketing, conversion rate optimization, and user experience design have a wide range of online tools that can guide you through this process smoothly. Many companies use only one or two tools that they are familiar with, but that might not be enough to gather important data necessary for improvement. To help you better understand when and which tool is valuable to use, I created a framework that can help in your assessment. Once you broaden your horizons, it will be easier to choose the set of tools aligned to your business’s needs.”

(Bartosz Mozyrko a.k.a. @UsabilityTools ~ Boxes and Arrows)

The future of UX research: Uncovering the true emotions of our users

Without facts based upon research you’ll end up with a lot of opinions.

“Truly understanding the feelings of our users has always been the dream of user experience researchers. Are they enjoying themselves? Are they frustrated? Are they genuinely interested and engaged? Understanding how a user truly feels in reaction to an experience can help us to optimize specific aspects of the experience to exude certain expressive states. We are entering a new age of insight that probes at the core of our users’ experience: studying their emotions.”

(Andrew Schall a.k.a. @andrewschall ~ User Experience 15.2)

Web science: A new frontier

Scientists getting their heads around the largest information machine mankind ever made.

“During the past 20 years, humans have built the largest information fabric in history. The World Wide Web has been transformational. People shop, date, trade and communicate with one another using it. Although most people are not formally trained in its use, yet it has assumed a central role in their lives. Scientists and researchers cannot imagine their work without it. Governments interface to their citizens using it. Media are seeing the nature of their industry change because of it. Travel, leisure, health, banking, any sector one can think of are changed by what we have created. The Web is now ubiquitous, and like all things that become commonplace, we take it for granted. This is true for the great majority of users. Until recently, it was true for researchers too. Over the past few years, there has been a growing recognition that the ecosystem that is the Web needs to be treated as an important and coherent area of study—this is Web science.”

(Nigel Shadbolt, Wendy Hall, James A. Hendler and William H. Dutton ~ Philosophical Transactions of The Royal Society)

Revealing unawareness in usability related decision-making

Usability, (still) a vibrant concept.

“Nowadays, many users experience usability issues with their electronic products. It does not work as they expect or otherwise irritates the user, so he becomes dissatisfied about the product and may even complain about it. These numbers of complaints to companies and usability issues are high and rising. Reasons for these increasing numbers are the highly complex electronic products that are being developed, the global economy in which they are created and produced, and the wide variety of users that uses the product.”

(Christelle Harkema and Ilse Luyk-de Visser ~ Design for Usability) ~ courtesy of annekevandelangkruis