User research or user experience research?
“It’s hard to conduct user research if you don’t have anyone to research. Recruitment lets you find people that have the information you seek to learn. Recruitment is risky since the effort hinges on getting the right people in the room. There are a number of factors at play, and various methods a team can use to find the right kind of participants. Before worrying about the risks and before scheduling participants, you first must document whom you want to recruit.”