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The grammar of interactivity

Like all (visual) languages, digital has its own version of morphology, syntaxis, and semantics to communicate with humans. Grammar included.

“User experience design calls for us to write words on buttons all the time – but how do we know whether we’re choosing the right ones? Linguistics may provide a clue. What follows is a simple test to check whether your calls to action ‘work’ linguistically as well as a guide to consider the grammar of your experience elements.”

(Jonathan Richards a.k.a. @jonnyrichards ~ UX Booth)