Like all (visual) languages, digital has its own version of morphology, syntaxis, and semantics to communicate with humans. Grammar included.
“User experience design calls for us to write words on buttons all the time – but how do we know whether we’re choosing the right ones? Linguistics may provide a clue. What follows is a simple test to check whether your calls to action ‘work’ linguistically as well as a guide to consider the grammar of your experience elements.”
(Jonathan Richards a.k.a. @jonnyrichards ~ UX Booth)
Language, the tool of communication.
“It’s common in design to discuss the “language of things”, the language expressed by physical objects and digital systems. We often consider the visual layout of a website – how it guides a user; what the hierarchy of fields in a form might suggest; or what the look and feel of a product says about a brand or company – but what about that company’s words; how do they fit into all this?”
(Angus Edwardson a.k.a. @Namshee ~ UX Booth)