It’s the answer that matters.
“User feedback is a vital input for product development. But to maximize the effectiveness of your user research, it’s necessary to ask the right questions. Before talking to your users, think about the overall objective of the research: What do you want to know? Do you want to find out if a certain feature is useful? Or are you trying to learn what problems the user is facing? At this point, focus on the overarching theme of your research, and not specific questions.”
Jeremiah Lam ~ Maze ★
“(…) Eric Reiss talks to Destry about content strategy, information architecture, and why it’s time to stop marking our territory.” (Destry Wion ~ CS Forum 2011)
“Bad interviews can result in missing data, incomplete detail, misleading results, partial insights, and lost opportunities. Your reports, presentations, and recommendations document what you’ve learned from your research and the decisions you’ve made based on it, so you need to ensure your research is the best it can be—that you get good interviews.” (Mia Northrop ~ UXmatters)