From idea to concept. How about execution?
“A good concept can make your design more interesting. It can add depth and meaning to your work. A concept helps you generate new and related ideas. It also guides your thinking and design decisions. Your ability to develop concepts, your creativity, can help you stand out from other designers. So how do you go about developing a concept for a project?”
Steven Bradley a.k.a. /vangogh | @vangogh ~ vanseodesign ★
Many good ideas, far less good execution.
“Data from 257 UX professionals shows that quality UX ideas come from ideating early in the design cycle, drawing inspiration from user research, and working with a group. Many struggle with generating ideas because they lack time, managerial support, and a methodology for conducting effective ideation sessions.”
Aurora Harley a.k.a. /auroralharley | @aurorararara ~ Nielsen Norman Group ★
Like opinions, lots of ideas floating around.
“This article lays out the principles and foundations in order to share them with other problem solving practitioners. We also add practical hints for how to conduct such sessions successfully.”
(Michael Ohler ~ Innovation Excellence)