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The science behind fonts (and how they make you feel)

Typography as the integral part of UX design.

“The right font choice along with the absence of sidebars and popups makes everything feel easier and better to read. Websites like Medium, Signal vs. Noise, and Zen Habits are like yoga studios for content. Their presentation of content puts me at peace while reading, allowing me to fully focus on the stories without distraction.”

(Mikael Cho a.k.a. @mikaelcho ~ The Next Web)