Too bad design is only referring to the perceptual, the visual, the veneer so to speak.
“Every project you complete connects with users in some way. The design communicates a message and a tone. The emotional tone is what we are going to take a deeper look at and try to better understand.”
(Carrie Cousins a.k.a. @carriecousins ~ Design Shack)
Go Flin, go!
“While emotional design isn’t currently in scope of many (corporate) interaction design projects, it should be. Because interaction design is about how it works. You can interpret this in many ways, but we think ‘how it works’ also means what your product ‘does’ with the user, i.e. how it feels. In this article I’ll give you an idea of the potential of emotional design. We’ll be looking at copywriting and visuals but especially looking at interaction, since we’re interaction designers.”
(Flin Nortier a.k.a. @flin84 ~ The Next Web)
A kind of anthropomorphism, products with personality.
“We judge products by the personalities we sense through their aesthetics and style of interaction. It takes the skill and sensitivity of designers, marketers and user experience professionals to properly identify the personality that appeals to their target audience, and then consistently design, market, advertise and package that product with the appropriate personality in mind. The A.C.T. Model can help practitioners to more fully and systematically address the requirements that lead to successful products.”
(Trevor van Gorp a.k.a. @trevvg ~ Boxes and Arrows)