Broadening the scope of (marketing) definitions.
“So if you think your UX and CX are enough to surprise and delight your audience, you’re not quite right. It’s how you weave those features into the bigger story you’re trying to tell as a brand that really matters. That’s what experience is, and that’s what you should be striving for with your marketing this year.”
Ted Karczewski a.k.a. /tedhartkarczewski | @TeddyHK ~ ContentStandard ★
When even the popular press gets into a DTDT conversation, we haven’t done a great job.
“The key can be found in ensuring that the UX is designed end-to-end from a core understanding of the user through to design and delivery, whereas the UI is the presentation designed to expose the power of that design process underpinning the UX for the user. Combined, UI and UX are the two different aspects that literally define the success of your product.”
(Sarah Deane a.k.a. @4HourUX ~ Huffington Post) ★
Nifty examples of digital behavior and user interaction.
“These two little words are being used a lot in the design sphere these days. But what truly is interaction design? And what makes you an interaction designer? Here, we’ll answer both of those questions and offer a showcase of some great interaction design work. (…) Users expect interactive experiences on modern websites. There is no way around it. In order to keep current and keep users coming back, having such interaction is necessary. Having someone on your team who is responsible for managing, creating and monitoring these interactions is equally important. You will need an interaction designer.”
(Carrie Cousins a.k.a. @carriecousins ~ Designmodo) ★
Food experience without food is no food experience as well.
“User experience is a method of engineering and design that creates systems to work best for the intended user. In order to design in this way, users must be included in the design process through user research and usability testing. If user research and usability testing are not practiced, then UX is not being practiced.”
(Ashley Karr ~ ACM Interactions Magazine)
And all this because business has discovered experience as a significant and distinctive feature. Next, they’ll have to discover design.
“(…) many of the people attending CX conferences and subscribing to CX publications aren’t necessarily practitioners, but businesspeople whose organizations have, in some way, given them experience-related responsibilities and who must purchase consulting services to fulfill them. If we badge ourselves as strategists of any stripe in the field of experience, these are the people we need to be talking to.”
(Ronnie Battista ~ UXmatters)
Design for the experiences is what it is all about.
“The debate on whether or not an experience can be designed has been raging on since, what feels like, the beginning of the field.”
(Elisabeth Hubert a.k.a. @lishubert)
Would the design of UI be any different than the design for the UX when you understand the delta between UI and UX?
“All of us have already understood that a UI and a UX are not the same concepts; however, they are to be combined for a greater purpose – to interest the users in your product or to convey certain information to them. The intrigue is that a UX can exist and work very effectively having a poor UI. For example, you can have an application with a stunning design that is hairy to use (good UI, bad UX). You can also have an application that has a poor look and feel, but is very intuitive to use (poor UI, good UX). We hope that now you understand the difference between these interrelated concepts and can clearly imagine a huge gap between their meanings. Nevertheless, for justice sake we would like to mention the following. Current UI design trends, tendencies and technologies are being developed with one and the same aim: to make online UX better, easier and more intuitive. In other words, UI developers finally began creating for people, so it’s safe to say that today’s user interfaces are aimed on excellent UX. So, if you want to create a stunning app, you should learn the principles of both (UI & UX) design types.”
(Helga Moreno a.k.a. @templatemonster ~ One Extra Pixel)
Hearts and minds create experiences. Structure relates to the cognitive part with information design and architecture as its fields of practice.
“Information architecture relates to science as its models draw on insights and theories of cognition. And its models relate to art as they aim to create a meaningful experience.”
(Elisabeth Hubert a.k.a. lishubert)
I think Shiyali Ramamrita Ranganathan will have to say a few things here.
“The terms ‘filters’ and ‘faceted navigation’ are often used interchangeably; while related, these concepts have important differences. Both are tools to help users narrow down large sets of content, but faceted navigation – while more flexible and powerful – is more difficult to create and maintain.”
(Kathryn Whitenton ~ Nielsen Norman Group)
Always interesting to see the DTDT question answered again, again and again.
“The common misconception comes from the word design. Due to influence of fashion, design is often associated with aesthetics of the product. User Experience Design is much more complex than you think.”
(Tomas Laurinavicius a.k.a. @tomaslau ~ Despreneur) ~ courtesy of iatv
Confusion is the result of constant change for professionals as well.
“Companies with disdain for their customers provide bad service and poor user experiences. If an organization is just starting to think about customer experience, it’s a sign they have also just started thinking about any kind of experience design – customer or user experience. You might be able to help them, but you’ll be launching a culture-change initiative as much as a product-design initiative. Be prepared. Culture change is hard stuff.”
(Jon Innes a.k.a. @innes_jon ~ UXmatters)
DTDT: UX is everything not-UI.
“People mix the terms UI and UX together. UX is tricky because it doesn’t refer to any one thing. Interface design, visual styling, code performance, uptime, and feature set all contribute to the user’s ‘experience’. Books on UX further complicate matters by including research methods and development methodologies. All of this makes the field confusing for people who want to understand the fundamentals.”
(Ryan Singer) courtesy of thomasmarzano
You cannot design any experience, but that doesn’t mean you can’t design the experiential context.
“A lot of designers seem to be talking about user experience these days. We’re supposed to delight our users, even provide them with magic, so that they love our websites, apps and start-ups. User experience is a very blurry concept. Consequently, many people use the term incorrectly. Furthermore, many designers seem to have a firm (and often unrealistic) belief in how they can craft the user experience of their product. However, UX depends not only on how something is designed, but also other aspects. In this article, I will try to clarify why UX cannot be designed.”
(Helge Fredheim a.k.a. @helgefredheim ~ Smashing Magazine)
Identify similarities and differences, the way to a better DTDT.
“Recent questions about the difference between Snook’s service design approach and the LEAN approach have inspired me to put my thoughts around this into writing. As advocates of the benefits of design thinking, methods and tools we believe that these bring an additional creative dimension to organisations seeking to innovate and co-design new services that are user-centred and user-friendly. I have put together a table outlining some of the differences I see in LEAN and Service Design Approaches below. Although the different aspects are presented in binary form, we recognize that each item is on a spectrum from the analytic and scientific to the intuitive and creative.”
Another DTDT on IA for the web shows it’s still a vibrant practice.
“Many practitioners of information architecture have come to understand the fundamentals of creating an information architecture through direct training, text books about practical methods, or real-world experience. In fact, you’d be hard pressed to find documentation on the formal theory of information architecture.”
(Nathaniel Davis a.k.a. @iatheory ~ UXmatters)
The end of DTDT seems near.
“The external validation model ensures that we’re always arguing from a position of weakness—begging for resources before our managers or clients have seen what they’re buying. We need to have the conversation about value after we’ve proven that the UX process works, not before. (…) Actions are stronger than words. We have the power to break the cycle of learned helplessness and earn the respect we crave—if we stop explaining UX and start doing UX.”
(Kim Bieler a.k.a. @feadog ~ UX Magazine)
“I shall not today attempt further to define ‘it’; and perhaps I could never succeed in intelligibly doing so. But I know it when I see it.”
“I am one of these people. I design experiences. Or I design for experiences, if we must mince words. I don’t do this because I was trained to do so. I do this because I must. I am a User Experience Designer. Or whatever they’re calling it these days.”
(Stephen Anderson a.k.a. @stephenanderson ~ NEW Boxes and Arrows)
Revitalized and DTDT (again). Just like love.
“It makes no sense to ask what “user experience design” really means; it means whatever we use it to mean. We can ask what we need it to mean and how we already use it. I submit that we need a term for designing systems that include interaction design. And we already use “user experience design” to mean that now. If we could agree on that, I might stop feeling so bad about calling myself a “user experience designer”.”
(Jonathan Korman ~ NEW Boxes and Arrows)
DTDTs are signs of community dynamics. More DTDTs, the better.
“The translation of megabytes and code into a deliverable product that fulfills the needs of a user is done through User Experience Design.”
(Julie Celia ~ Cooper Journal)
Here we go again. DTDT, re-framed as “what came first”.
“Customer experience is always a little tricky to explain. It’s just so darn big. What doesn’t it cover (not much) and who is responsible (good question). Often, customer experience is translated into user experience – the front-end digital experience of users.”