Shaping the feedback loop in a cybernetic way.
“We have all been there—the umpteenth design review on a feedback loop that just will not end. The team is exhausted and creativity has been squeezed like water out of a dishrag. The stakeholders keep giving new feedback, often derailing previous feedback. The team wonders if it will ever be done. There is no clear path forward and the team has lost sight of the original goals, instead spending time on copy for one link or a particular shade of blue. Endless rounds of feedback and wayward comments are crippling to team morale. Without a clear path forward, repeated reviews can ultimately make attempts at innovative UX suffer and leave stakeholders questioning the approach. There is hope; this does not have to happen. With the three-step process of reviews introduced in this article, creativity can be restored and your team can help clients and stakeholders achieve their goals. This process will ultimately lead to better UX and designs because it starts with defining a clear UX strategy and limits the design project to three rounds of review.”