Becoming a classic for design in the new millenium.
“Working for decades as both theorist and teacher, Ranulph Glanville came to believe that cybernetics and design are two sides of the same coin. Working as both practitioners and teachers, the authors present their understanding of Glanville and the relationships between cybernetics and design. We believe cybernetics offers a foundation for 21st-century design practice.”
Hugh Dubberly a.k.a. /hughdubberly | @DubberlyDesign and Paul Pangaro a.k.a. /pangaro | @paulpangaro ~ Dubberly Design Office ★
Some really deep and historical thinking on design and systems.
“Beginning in the decade before World War II and accelerating through the war and after, scientists designed increasingly sophisticated mechanical and electrical systems that acted as if they had a purpose. This work intersected other work on cognition in animals as well as early work on computing. What emerged was a new way of looking at systems – not just mechanical and electrical systems, but also biological and social systems: a unifying theory of systems and their relation to their environment. This turn toward ‘whole systems’ and ‘systems thinking’ became known as cybernetics. Cybernetics frames the world in terms of systems and their goals. This approach led to unexpected outcomes.”
Hugh Dubberly a.k.a. /hughdubberly ~ Dubberly Design Office ★