Design critique, properly done the best feedback loop.
“Giving each other helpful feedback is one of the most important parts of being a team. But many teams struggle to give each other feedback in productive ways. Thankfully, the design community has been absolutely obsessed with how to give each other feedback since the start of time.”
Braden Kowitz a.k.a. /kowitz | @kowitz ~ Range ★
The human feedback loop through your peers.
“Open feedback is essential for a collaborative UX process. However, sharing unfinished work is naturally uncomfortable and often generates tension. The right facilitation process can foster an efficient, honest feedback loop.”
Sarah Gibbons a.k.a. /sarahegibbons | @segibb ~ Nielsen Norman Group ★
Critique is an integral part of the design process. Tastes, preferences and opinions are harder to deal with.
“Criticism may be based on opinion, but that’s what makes it valuable. It gives us a taste of why people will eventually love or hate our work.”
(Katie Dill a.k.a. @lil_dill ~ First Round Review)
You can also call it a critical cognitive walkthrough.
“Problem solving in a critique is also a frequent occurrence. It seems to be a common trait of people who are involved in the design, development and overall creation of things, whether they be websites, products, services, or whatever. We can’t help but try to solve problems. It’s just the way our brains work. But in the context of a critique, problem solving and jumping to solutions can be detrimental for a number of reasons.”
(Adam Connor a.k.a. @adamconnor ~ Discussing Design)
The critique makes the discourse.
“When making critique a part of your process preparation is one of the most important components. We have said in the past that critique is a process, not just feedback based on a gut reaction to work that is being reviewed.”
(Aaron Irizarry a.k.a. @aaroni ~ Discussing Design)