What’s the role of thinking in UX design. A big one.
“Did you know that there are three brain networks that are involved in creativity? In this article, Susan Weinschenk explores what creativity is, the recent brain science on what is happening in your brain when you are being creative, and the role of creativity in UX design.”
Susan Weinschenk a.k.a. /susanweinschenk | @thebrainlady ~ Smashing magazine ★
Creativity, design and data. A trio to move forward.
“The unquantifiable riches of the creative process still have to lead design, but applying the right data at the right time is just as important to the future of design.”
(Rameet Chawla ~ Boxes and Arrows) ★
Is business killing creativity by nature?
“A fellow designer and I were discussing this in detail and jointly came to this disappointing conclusion. It was quite a significant conclusion and likely to be correct, as both of us were in positions to manage design processes and teams, and also shape and influence design centric business strategies. I do not think that this epiphany happened as a result of this discussion. This was something that has been cooking at the back of my mind since design thinking started gaining traction in the competitive corporate environment. My thoughts include design thinking’s impact, its fallout, and its side effects. This was really not an easy post to write, there were lots of information for me to manage and reorganize. As with any story, lets start from the beginning by looking at why design thinking was even needed in the first place?”
(Avi Bisram a.k.a. @avi_bisram)