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Responsive Design is a poor man’s Content Strategy

Sometimes, you need the Dutch truth to be told.

“Responsive design is a poor man’s content strategy to address multiple channels. Perhaps a technical masterpiece, but it adds nothing to the transmission of a message. It helps nothing with the basics of content strategy: the transfer of certain key messages to your target audience. Indeed, there is also such a thing as a need. When I use a smartphone, I have other needs, then when I’m on a desktop. Responsive design – solely – does not respond to that fact. It’s a technical trick that will make everything fit on my screen and makes it readable.”

(Ric van Westhreenen a.k.a. @roodlicht ~ Rood Licht)