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Customer experience is the new brand

CX as the new black in marketing.

“The customer experience across every digital touchpoint – whether owned or earned – should be akin to a good waiter in a top restaurant, or a concierge in a top hotel. The thought given to the customer should be evident by the ease with which they can meet their goals. They should be able to move seamlessly, joyfully through the system.”

(Phil Whitehouse ~ Nextness) ~ courtesy of alistapart