All posts tagged
brand experience

Brand experience: There’s no app for that

Challenging the UX way of thinking from a marketing and branding perspective.

“In his opening keynote Thomas Marzano challenges the HCI community to think about Brand Experience instead of User Experience. Tapping from his experience with the new Philips Brand, he will demonstrate us how a company should approach its brand in a holistic way and thus create a better and deeper felt brand differentiation. Thomas firmly believes that putting people at the centre of imagination is the only sustainable way of creating meaningful experiences.”

(Thomas Marzano a.k.a. @ThomasMarzano ~ Chi Sparks 2014 videos)