All posts tagged
big data

Big data UX: Research opportunity and ethical challenge

Ethics, the new unique selling point of design.

“As the user experience professional, when the business wants to let videos wander (in other words, business leaders or other well-intentioned team members want to use the video in a way that the participant didn’t agree to), someone must serve as gatekeeper. Whenever these moments occur, our UX Cassandra role should compel us to represent not only our users’ need for great user experience, but for proper ethical handling of their participation in our experiments. Each of our new tools provide ethical challenges. We have an obligation to consider their challenges and address them as seriously as we do with our live participant studies or any of our methods.”

Josephine Scott a.k.a. @josies

All dashboards should be feeds

What you also can do with Big Data and Feeds. Creating meaning out of information.

“So, a big but sincere request to everybody who’s making analytics or stats apps, either standalone or as part of a larger app: Please throw away the dashboard. I know they demo well and look great in investor pitch decks or screencast videos. But they don’t actually help me make decisions, or get better at what I’m doing. And that’s the only reason I’m measuring something in the first place.”

(Anil Dash a.k.a. @anildash)

Interaction with Big Data Analytics

Big data needs big design for big experiences.

“Here we have described big data analytics as an emerging type of knowledge work, with plenty of opportunities for study and productivity improvements. However, even for those who are not interested in this form of knowledge work, big data analytics cannot be ignored: It’s an important new avenue to learn about how people interact with computing.”

(Danyel Fisher, Rob DeLine, Mary Czerwinski, Steven Drucker ~ ACM Interactions)