Perceived behavior of the machine triggers human behavior.
“Keeping animation choreography cohesive from the outset of a project can be challenging, especially for small companies. Without a dedicated motion specialist on the team, it can be difficult to prioritize guidelines and patterns early in the design process. What’s more likely to happen is that animations will be added as the product develops.”
Alla Kholmatova a.k.a. /allakholmatova | @craftui ~ A List Apart ★
Moving towards cinematography in UI design.
“Why, when, and how to use animation in your UI, what UX Choreography is, and what all of this has to do with Star Wars.”
Kit Oliynyk a.k.a. /fiorine | @fiorine ~ Adaptive Path ★
Animated UIs can improve the UX. I said ‘can’.
“Animation, like any other facet of the web, must be designed. As web developers, we think about the effects of typography, layout, interaction, and shifting viewports, but when incorporating animation we have another factor to consider: time. It’s not just an extra aspect to consider, either: it increases the complexity of each of the aforementioned parameters exponentially. Rather than viewing this as a heavy mass of ideas, we can bake animation into the core of our user experience process to create dazzling, exciting, and engaging work that pushes boundaries and collectively elevates the medium of the web.”
(Sarah Drasner a.k.a. @sarah_edo ~ Smashing Magazine) ★
Designing the UI with increasing cinematographic effects. Smooth operator.
“Moving elements are a powerful tool to attract users’ attention. When designing an animation consider its goal, its frequency of occurrence, and its mechanics.”
(Aurora Bedford a.k.a. @aurorararara
~ Nielsen Norman Group)