“Designers are makers who craft solutions to problems that plague customers, clients, and at times, society as a whole. The specialized tools and jargon (leading? kerning? cognitive load?) often understood only by other practitioners are a designer’s hallmarks. How we actually design and arrive at viable solutions is a mystery to most. Some believe this mystery helps us maintain the perceived value of design in our organizations. In today’s world – a world craving more and better design – however, this mystery is actually holding us back as a profession.”
‘Then a magic occurs’ is not enough anymore.