“This month we’ll discuss the process of putting users at the center of the design process and what that means in regard to both design and product strategy. We’ll also discuss some different approaches to a user-centered design process that we’ve come across and outline their positives and negatives. Finally, we’ll outline the steps necessary to make user-centered design a reality and how to get the most out of a user-centered design process when working on different types of products. The insights we gain from interacting directly with users are invaluable. They can assist us greatly throughout the product development process and ensure user adoption.” (Demetrius Madrigal and Bryan McClain ~ UXmatters)