One wonders why it takes so long finding valuable stuff from other fields. And btw, a customer journey depiction is not a storyboard!
“The fields of user experience and service design typically use storyboarding to sell design solutions. They do this by casting personas in stories, showing the benefits of those solutions. They often look quite polished and professional, and can be daunting to some in these fields to pick up a pencil and try it for themselves. But not only can you draw these scenario storyboards yourself to sell your solutions, you can also use them as a powerful method for devising those solutions in the first place. Storyboards are part of the intriguing world of sequential art, where images are arrayed together to visualise anything from a film to a television commercial, from a video game to a new building. They’re an effective communication device, bringing a vision to life in a way that anyone can grasp and engage with, before investing in producing the real thing.” ~ UPDATE: Added part 2 and part 3