Sense making of big data a.k.a. design for understanding.
“Wurman is among a relatively small group of sensemaking oriented thinkers who figured out, early on that what is important is not the data but rather the understanding, the making sense of it. If you look at the present, relatively early cycle of the Big Data wave this realization regarding the importance of sensemaking is only just starting to emerge. At the moment in the Big Data phenomenon cycle tons of beauty-oriented graphics are being thrown up on the web everyday, a small fraction of which have anything to do with helping others reach understanding.”