Yes, you can start small, very small. With a strategy for your nano-content.
“There are hundreds of things that you can do with your website if you break things down. Those big examples – NPR, Boston Globe, Marriott – these are awesome examples for understanding the complexity in content strategy. They’re fantastic for seeing how big things can get.But we can make things smaller as well. And, I want to be really clear—I know somebody that works with Marriott. They have the same internal issues that any small business does. Everybody has some kind of content issue that makes it hard to get stuff done. We all have that. The big companies, the small companies. Large universities, small universities. Non-profit, for profit.”