Adding some more buzz to the launch.
“Lou Rosenfeld’s newest book, Search Analytics for Your Site: Conversations with Your Customers, has been the subject of more prelaunch buzz than most UX books have gotten this year. It seemed everyone was tweeting, talking, or speculating about it before the ink had even had a chance to dry. And, true to the hype, this book delivers in spades. If you read one book this year to hone your craft, add value to your UX practice, or enable you to help your clients, this is the one! Lou recently found some time in his very hectic schedule to sit down and talk with me about his book and the burgeoning practice of site search analytics (SSA).”