More resolution around Services.
“To make sense of all these different voices, it would be interesting to have some sort of common language. Maybe not as complex as a “language”, just a proto-taxonomy would already do a great job at organizing the service research efforts. Giving to the referred disciplines a basic set of concepts where they all could recognize and differentiate themselves would most probably foster collaboration among them. But, the problem would be to get the communities that evolve around each one of these disciplines to develop it. And then accept it. And then adopt that unique framework.”