Service design: The most important design discipline you’ve never heard of

So, business wake up!

“There’s a growing number of professionals who are dedicated to making great customer experiences – and today is a day to celebrate their work. Today I’d also like to celebrate the role of design in helping CX pros create those experiences. Not graphic design or interior design or industrial design – but the lesser known field of service design. You may not have heard of service design yet, but I’d argue that it’s the most important design sub-specialty in the business world today.”

(Kerry Bodine a.k.a. @kerrybodine ~ Forrester)

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