Service design, one of those fuzzy concepts with blurring borders.
“The field of service design is still young and evolving. And its interdisciplinary nature makes it difficult to define. (…) Regardless of the channel (social media, web, mobile, in-store, product experience) organizations that want to deliver great user experiences have to take time to educate their employees at all levels and at all touchpoints about what the company stands for, what it means to work there, and what kind of experiences they need to ensure for all users. Great service design means everyone involved is on board with creating the experience the audience wants. Take it from me, that can’t happen without a common goal, proper communication, and lots of practice.”