“(…) Chris hates the word ‘consumer’. He doesn’t want to be called a consumer, because the word carried the implications of being passive and dumb. Instead, he wants to live in a world where he feels valued and useful. And this means we are not talking about point of view anymore, but about purpose. We are talking about values on a much deeper level than marketing and communications were ever able to.”
Service Design: Are we still talking about this?
Human values are much more important than roles.
