Review of ‘User Experience: Why Do So Many Organizations Believe They Own It?’

“One consequence of bringing together all of the design groups was that experience design could appear as a kaleidoscope, twirling wildly, or a mosaic, cementing every one in his or her place. It remains to be seen whether synergy or separation is the result, and the ultimate outcome for experience design as a unified practice.” (Bob Jakobson – Corante Total Experience)

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