“In April of 2001, a small dotcom sent a young Webmaster to a conference called CHI in Seattle. That was my first CHI experience. I had been forced to read The Design of Everyday Things, the author of which was some guy the owner knew from when he was working on his PhD at the University of California, San Diego—that’d be Don Norman. I’d never been to Seattle, never been on a business trip before, knew hopelessly little about the concept of usability—except that I was grateful when somebody blamed her problems with doors on the designers of the doors and not her inability to intuit in which direction a door will open—and was chaperoned by most of the dotcom’s management team.” (Jessyca Frederick – UXmatters)