Great to see Dirk taking on a very wicked problem.

“Why are you in UX? It probably isn’t to get rich. Yes, there is plenty of money in being a UX professional today. If you’re competent, you should be enjoying a very nice lifestyle. But we do this not for money–being on the business side would be far better at achieving that goal. We do it for creative reasons, expressive reasons, quality of life reasons, perhaps even altruistic reasons.”

(Dirk Knemeyer a.k.a. @dknemeyer ~ Boxes and Arrows)