Reading the conversation cloud

The company as part of markets, which are conversations since the Cluetrain Manifesto.

“We can’t look back at historical data. We can’t search for patterns in the data. We can’t build predictive models. All because we just don’t have the data. And until we have consistent, reliable data, these things just aren’t going to happen. If only we had the data. Well now we do.”

(The Connected Company)

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