Playful User Experiences

“As user experience designers, we tend to focus on getting users to the end of the journeys we’ve designed for them as quickly and effortlessly as possible. We try to take them from point A to point B in the shortest possible time. To me, it sometimes feels a little like we’re trying to get a child to quickly undergo a blood test before he notices that it hurts.” (Shira Gutgold ~ UXmatters)

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