Data is just the raw material for storytelling, understanding and insights. Design is its process to get there.
“Bold claims have been made about applying big data to solve the world’s problems, from health (Fitbit) to saving energy (Nest). Data is all around us, appearing in slick devices and colorful dashboards, yet focusing on the technology can cause us to miss the people who have to use it. Our job as designers is to communicate information. A clean design with big numbers and charts looks good, but how can we make sure people actually understand the data?”