People don’t want to search

“The premise is that people don’t want to search. Instead, people want to get their tasks done and get straight to their answers. So how to we do this? We move from a web of pages to a web of objects. People, places, businesses, restaurants are all objects that have attributes such as noisy or expensive (in the case of restaurants.) Intents of searchers are satisfied by presenting objects and attributes. It’s not exactly the semantic web but about finding implicit relations through web usage.” – (Ricardo Baeza-YatesThe Next Web)

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