Cross-channels, omni-channels and trans-channels, all working in harmony to deliver great services.

“As services become more interconnected across channels and devices – and more importantly across time and space – it’s becoming increasingly important to find ways to gain insight about customers’ interactions with your product or service. Whether it’s an expanding digital product ecosystem, a cross-channel retail experience, or a complex, intangible service experience — how do we design experiences that unfold over time and through changing contexts?”

(Chris Risdon a.k.a. @chrisrisdon ~ From business to buttons 2014 videos)