“Design is disorienting. Especially when you are designing something in a collaborative environment, with multiple stakeholders, pressured deadlines, business objectives and budgetary constraints. We all go into design with the firm belief that the user is our pole star, but so often we lose that focus because of tossing waves, buffeting winds, and the crew screaming in our ears—never mind the dense cloud cover that always seems to obscure that trusty star just when a committee forms to gather requirements.” (Andrew Hinton – Boxes and Arrows)