“How do you redesign the website for a venerable news brand with a distinct identity and a loyal readership? What’s more, how do you face challenges like the commoditization of online news, the rise of user-generated content, and other emerging technology trends, while still upholding journalistic standards? In this seminar, we will discuss the process we followed during the recent redesign of The New York Times, including research we conducted, forward-looking concepts we developed, and prototypes we created and refined.” (Karen McGrane and Kevin Kearney – Businesstobuttons)