Some want to design, others want to make a difference. Through design or by changing the behaviour of people in organizations.

“How do you take user experience to the next level? Simple. Forget about the design! Stop tweaking those wireframes, editing those annotations, and pushing those pixels, because, if you don’t, you’ll never figure out how to move beyond the details and see the bigger picture. Five years ago, I couldn’t have imagined saying that my role included facilitating and storytelling. And if you’d asked me what my role was, I’d likely have said that the core of my work was creating wireframes and documentation. These days, the core of my role as a UX professional is much different. Today, my role is to be the design storyteller and the vision facilitator – not just the wireframe maker. And it’s my foundation in theatre that gives me the confidence that this move was the right one.”

(Traci Lepore a.k.a. @TraciUXD ~ UX matters)