Micro-moments: Are you designing for them?

Moment-of-truth, the tiny versions.

“Mobile devices have changed our lives in many more ways than we can realize. They are just part of us now, and we have lost sight of how we behaved before. As user experience designers, we also have to play the part of anthropologists: well, a little. We need to understand our target users’ culture. In these fast-paced times, it can be hard to get time to stop, stand back, and look at what’s going on in the big picture. However, that’s the point: given that smartphones alone have changed life so much, it might take some effort to stop peering into their screens and see what’s happened to us as a species!”

Muriel Garreta Domingo a.k.a. /murielgd ~ Interaction Design Foundation

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