Making the case for service design for start-ups and innovation

All manifestations of design are relevant for start-ups, scale-ups and f*ck-ups.

“Start-ups and innovation environments represent exciting, challenging and relatively-uncharted terrain for service design. Despite the fact that we as service designers are barely visible in the start-up world, and mostly unmentioned in their literature, my own experience as a service designer working with start-ups and innovation programmes has proven to me that we can add significant value in these settings. In this article, I’ll look at hurdles to address and overcome in terms of mindset, and suggest some practical ways service designers can address this opportunity.”

Jesse Grimes a.k.a. /jessegrimes ~ Kolmiot Service Design

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