Live by the Mockup, Die by the Mockup

“Mockup… The term itself brings to mind the duality inherent in this omnipresent design artifact. It’s both a direct representation of a product experience and a shallow portrayal of an interactive system at the same time. Perhaps the term originated with engineers or product managers intent on pointing out that the mockup was just that: a superficial representation that could never compare to the real product they had to build.” (Luke WroblewskiUXmatters)

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