“In the end, I cannot help but feel I was looking at a promo for Life in a Silicon Valley Youth Village at some future Disneyland. I have a strong suspicion that I was exposed and advanced product-placement for future mobile/cloud services in a two-hour advertisement. Certainly, this style is in keeping with Spike Jonze’s oeuvre. Perhaps Apple secretly sponsored this Super-Siri ad pre-Super-Bowl, in preparation for its next breakthrough announcements, in honor of the Mac’s 30th birthday, or in honor of its memorable 1984 Superbowl ad for the Mac. That might explain the absence of Google Glass… and the emphasis on Super-Siri. Well, enough said. This provocative film obviously inspires more talking and listening (…) about humanity. Can you hear me now? I hear what you are saying, Spike Jonze.”
Cinema being a great source of inspiration, cross-overs and examples for HCI. Think cinematographic effects, transitions and stories.