It’s time for content strategy

“Content is anything that informs, instructs, or entertains people. Text, raw data, images, games, music, lectures, videos, flash widgets, a good joke, roadside signs – it’s all content. A content strategy is a plan for creating, sharing, and governing content effectively. Content strategy isn’t just a web thing. In fact, it’s been around for thousands of years. Content creation and sharing began when our earliest ancestors started telling each other stories.” (Melissa Rach – Scroll Magazine)

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