“The world of Human Computer Interaction was distant and unconnected to this glossy world of communication. Here, the problems concerning mechanical or electronic interfaces were critical to the very success of the systems they were part of. The user’s ability to understand, learn and remember, were paramount and Visual Designers and Psychologists were brought in to resolve interface issues. Although these two disciplines also formed the basis of much of the traditional advertising work, the connections were not apparent. In HCI, the feedback loops were shortest – press a button, and you either got something done or failed at it. It wasn’t like releasing an ad and waiting for the consumers to react next time they went shopping! The former needed the user’s intervention, an action; the latter required just a reaction.”

(Saurabh Karandikar a.k.a. @s_karandikar ~ uxdesignlog) ~ courtesy of hfi